tie in extensions

Tie-in extensions are a powerful tool that can help you increase your conversion rates by up to 10x. They allow you to display additional information about your products and services directly in your search ads, making it easier for customers to find what they’re looking for and take action.

What Are Tie-In Extensions?

Tie-in extensions are additional text snippets that you can add to your search ads. These snippets can provide more information about your products or services, such as:

• Features and benefits
• Prices
• Promotions
• Reviews
• Call-to-actions

Tie-in extensions are displayed below your ad headline and description, and they can be customized to match the specific products or services that you’re promoting.

Why Use Tie-In Extensions?

Tie-in extensions offer a number of benefits, including:

• Increased conversion rates: By providing more information about your products or services, tie-in extensions can help customers make more informed decisions and take action.
• Improved ad relevance: Tie-in extensions can help your ads become more relevant to customers’ search queries, which can lead to higher click-through rates.
• Increased brand awareness: Tie-in extensions can help build brand awareness by displaying your company’s name and logo more prominently in search results.

How to Create Tie-In Extensions

Creating tie-in extensions is easy. Simply follow these steps:

1. Sign in to your Google Ads account.
2. Click on the “Ads & extensions” tab.
3. Click on the “Extensions” subtab.
4. Click on the “+” button and select “Tie-in extensions.”
5. Enter the information that you want to display in your tie-in extensions, such as:
   • Headline (up to 25 characters)
   • Description (up to 35 characters)
   • Call-to-action (up to 10 characters)
6. Click on the “Save” button.

Best Practices for Using Tie-In Extensions

Here are some best practices for using tie-in extensions:

• Use specific and relevant information: Make sure that the information that you include in your tie-in extensions is specific and relevant to the products or services that you’re promoting.
• Use strong call-to-actions: Your tie-in extensions should include a strong call-to-action that encourages customers to take action, such as “Buy now” or “Learn more.”
• Use multiple tie-in extensions: You can use up to 4 tie-in extensions per ad. Experiment with different combinations of tie-in extensions to find what works best for your business.
• Track your results: Track the performance of your tie-in extensions to see how they’re affecting your conversion rates. Make adjustments as needed to improve performance.

Examples of Tie-In Extensions

Here are some examples of effective tie-in extensions:

• Example 1:

  • Headline: Free shipping on orders over $50
  • Description: Save on shipping costs when you shop with us today!
  • Call-to-action: Shop now

• Example 2:

  • Headline: 20% off for new customers
  • Description: Get 20% off your first order when you sign up for our newsletter.
  • Call-to-action: Sign up now

• Example 3:

  • Headline: Top-rated products
  • Description: Our products are rated 4.5 stars or higher by our customers.
  • Call-to-action: Learn more

Tie-in extensions are a powerful tool that can help you increase your conversion rates. By providing more information about your products or services, tie-in extensions can help customers make more informed decisions and take action. Follow the best practices outlined in this guide to create and use tie-in extensions effectively.

Q: How much do tie-in extensions cost?

• A: Tie-in extensions are free to use.

Q: How many tie-in extensions can I use per ad?

• A: You can use up to 4 tie-in extensions per ad.

Q: Where do tie-in extensions appear?

• A: Tie-in extensions appear below your ad headline and description.

Q: How do I track the performance of my tie-in extensions?

• A: You can track the performance of your tie-in extensions in the Google Ads reporting interface.

Tie-in extensions are a powerful tool that can help you increase your conversion rates. By following the best practices outlined in this guide, you can create and use tie-in extensions effectively to improve the performance of your search ads.

• Google Ads Help: Tie-in extensions
• WordStream: The Ultimate Guide to Tie-In Extensions
• Search Engine Journal: How to Use Tie-In Extensions to Boost Ad Performance