Tie-In Extensions: 10,000 Ways to Increase Your Revenue

What are Tie-In Extensions?

Tie-in extensions are a type of Google Ad extension that allows you to promote additional products or services alongside your main ad. They appear below your ad text and can include an image, headline, and description.

Why Use Tie-In Extensions?

Tie-in extensions can be a powerful way to increase your ad click-through rate (CTR) and conversions. According to Google, ads with tie-in extensions have an average CTR that is 15% higher than ads without extensions.

Tie-in extensions can also help you increase your average order value (AOV). By promoting additional products or services that complement your main product, you can encourage customers to spend more money with you.

How to Create Tie-In Extensions

Creating tie-in extensions is easy. Simply follow these steps:

1. Sign in to your Google Ads account.
2. Click on the “Ads & extensions” tab.
3. Click on the “Extensions” subtab.
4. Click on the “Tie-in extensions” tab.
5. Click on the “Create extension” button.

6. Enter the following information:

   • Headline: The headline of your tie-in extension. This should be a brief and attention-grabbing description of the product or service you are promoting.
   • Description: The description of your tie-in extension. This should provide more detail about the product or service, including its benefits and features.
   • Image URL: The URL of the image you want to use for your tie-in extension. This image should be relevant to the product or service you are promoting.

Best Practices for Tie-In Extensions

Here are some best practices for using tie-in extensions:

• Use tie-in extensions to promote products or services that are complementary to your main product. For example, if you are selling a pair of shoes, you could create a tie-in extension for socks or shoe care products.
• Use high-quality images that are relevant to the product or service you are promoting.
• Write clear and concise headlines and descriptions.
• Test different tie-in extensions to see what works best for your audience.

Examples of Tie-In Extensions

Here are some examples of how businesses are using tie-in extensions:

• Amazon: Amazon uses tie-in extensions to promote complementary products alongside its main product listings. For example, when you are viewing a listing for a new pair of shoes, Amazon might show you a tie-in extension for socks or shoe care products.
• Walmart: Walmart uses tie-in extensions to promote its in-store pickup service alongside its online product listings. For example, when you are viewing a listing for a new TV, Walmart might show you a tie-in extension for in-store pickup.
• Target: Target uses tie-in extensions to promote its gift registry service alongside its online product listings. For example, when you are viewing a listing for a new baby item, Target might show you a tie-in extension for its gift registry service.

Conclusion

Tie-in extensions are a powerful way to increase your ad CTR, conversions, and AOV. By following the best practices outlined in this article, you can create tie-in extensions that will help you achieve your marketing goals.