Curly hair creams are an essential part of any curly-haired person’s routine. They help to hydrate and define curls, reduce frizz, and protect hair from damage. But with so many different curly hair creams on the market, how do you know what a good price point is?
Average Price Range
According to a study by the NPD Group, the average price for a curly hair cream is between $10 and $20. However, the price can vary depending on the brand, the size of the container, and the ingredients used.
Factors to Consider When Pricing
When considering the price of a curly hair cream, there are a few factors to keep in mind:
- Brand: The brand name can have a significant impact on the price of a curly hair cream. Well-known brands, such as DevaCurl and Ouidad, tend to charge more for their products than lesser-known brands.
- Size: The size of the container can also affect the price. A larger container will typically cost more than a smaller container.
- Ingredients: The ingredients used in a curly hair cream can also affect the price. Creams that contain natural ingredients, such as shea butter and coconut oil, tend to be more expensive than creams that contain synthetic ingredients.
Best Curly Hair Creams Under $20
If you’re looking for a good curly hair cream at a budget-friendly price, there are several options available under $20. Some of the best curly hair creams under $20 include:
- Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream: This cream is formulated with shea butter and coconut oil to hydrate and define curls. It also helps to reduce frizz and protect hair from damage.
- SheaMoisture Coconut & Hibiscus Curl & Shine Smoothie: This cream is formulated with coconut oil and hibiscus extract to hydrate and define curls. It also helps to add shine and reduce frizz.
- Design Essentials Natural Honey & Shea Butter Leave-In Conditioner: This cream is formulated with honey and shea butter to hydrate and define curls. It also helps to detangle hair and reduce breakage.
Best Curly Hair Creams Over $20
If you’re willing to spend a little more on a curly hair cream, there are several high-quality options available over $20. Some of the best curly hair creams over $20 include:
- DevaCurl B’Leave-In Miracle Curl Plumper: This cream is formulated with a blend of botanical extracts to hydrate and define curls. It also helps to reduce frizz and protect hair from damage.
- Ouidad Curl Quencher Moisturizing Conditioner: This cream is formulated with a blend of amino acids and botanical extracts to hydrate and define curls. It also helps to reduce frizz and add shine.
- Kérastase Curl Manifesto Refresh Absolu: This cream is formulated with a blend of vitamins and amino acids to hydrate and define curls. It also helps to reduce frizz and protect hair from damage.
Common Mistakes to Avoid
When pricing a curly hair cream, it’s important to avoid the following common mistakes:
- Pricing too low: Pricing your cream too low can make it seem like a low-quality product. It can also lead to customers being skeptical of its effectiveness.
- Pricing too high: Pricing your cream too high can make it unaffordable for many customers. It can also lead to customers looking for cheaper alternatives.
- Not considering the competition: When pricing your cream, it’s important to consider the prices of competing products. You want to make sure that your cream is priced competitively without sacrificing quality.
How to Price Your Curly Hair Cream
To price your curly hair cream, follow these steps:
- Determine the cost of manufacturing your cream. This includes the cost of ingredients, packaging, and labor.
- Research the prices of competing products. This will give you a good idea of what the market will bear.
- Consider your target market. Who are you trying to sell your cream to? What are their needs and expectations?
- Set a price that is both competitive and profitable. You want to make sure that you’re making a profit without overpricing your cream.
Conclusion
The price point for a curly hair cream can vary depending on a number of factors. However, by following the steps outlined in this article, you can determine a price that is both competitive and profitable.